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Joey Rietveld Content Creator (Photography & Text)

My name is Joey and I love combining my passion for coffee with my creative skillset.
Over the past few years I’ve been creating professional content for other coffee professionals. I love taking photos, writing and helping you tell your story in the best way possible. I’ve been working as a barista for almost 5 years now, starting out in the well-known Douwe Egberts Cafés. After that I worked my way up to award winning specialty coffee bars and roasteries around Rotterdam.

I also started to implement my professional skill set in a different field. I work as a photographer, copywriter and all-round creative for several magazines and businesses in the coffee industry. Some of my latest work includes writing and taking photos for Dutch magazine koffieTcacao, milk giant Friesland Campina and several smaller specialty coffee brands. I try to broaden my horizon outside of the coffee industry as well - recently I have created content for several non-coffee organisations, of which the best known is Amnesty International NL.

More information

Mail Joey! joey@espressionals.com 

Recent projects

Harvest Coffee Brewers Social & Web Content

|  Client: Harvest Coffee Brewers  | Delivered: Social & Web Content  |  Espressionals: A brand new specialty coffee shop opened its doors in Rotterdam last year. After having worked in Melbourne for two years, former Dutch Barista Champion Zjevaun Janga...

De Zeeuwse Branding Social & Web Content

|  Client: De Zeeuwse Branding  | Delivered: Social & Web Content  |  Espressionals: De Zeeuwse Branding is a Dutch coffee brand that showcases and highlights all the best that the coastal area of the Dutch province Zeeland has to offer. Due to their focus...

FrieslandCampina Content 'Coffee. Milk. Magic.'

|  Client: Friesland Campina  | Delivered: Latte Art Tutorial  |  Espressionals: Every year Friesland Campina publishes their magazine 'Coffee. Milk. Magic.' An inspiring magazine full of coffee stories and photography. Espressional Joey worked on a Latte Art...

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