Maarten van Keulen Circular Economy Expert
Waste doesn’t exist. It’s a matter of perspective. There’s a purpose for every product, even after it’s initial usage. So let’s find these purposes, especially in a big and complex value chain as that of coffee.
My name is Maarten van Keulen and I am specialized in the implementation of circular economy principles in coffee, tea and cacao value chains. I look at the farm level, the logistics level, the roaster level, the consumer level and all the little and big links in between them. I take out the “leakages” of value, both in the environmental and social realms. Let’s stop wasting materials, but let’s also stop wasting talents.
Through the Circular Coffee Collective, I take businesses and organizations on this journey. So where do you start, when you want to become circular? Let’s just start with your cup of coffee, and go from there. Coffee is an easy product to get these days, but the value chain isn’t quite as easy. When you’ve tackled this entire value chain, from beginning to the end, and have stopped all “leakages”, then you’re pretty well prepared for taking on the next product. Are you ready to take on the challenge?
Mail Maarten! email@example.com
My name is Loïs and my biggest passions are photography and film. Since I’ve graduated from AMFI, where I studied Fashion & Branding, I could finally turn my passion into a freelance job. I create cool visual identities for all kinds of brands! What’s important for me is that the concept of your brand really comes through in the final result.
My name is Joey and I love to combine my passion for coffee with my creative skill set.
Over the past few years I have found a way to create professional content for other coffee professionals. I love to take photo’s, write and help you tell your story in the best way possible.
I’m Milou and I’m a food and drink stylist, making sure your food looks like you could just eat it from your screen! By discussing what it is you exactly want to show, we’ll create the perfect setup that responds to your target group. Together, we’ll create beautiful images for you to use on social media and offline purposes.