We create concepts & content for the hospitality industry and workspaces.
We are your partners in quality coffee, now and always.
We inspire, dare, do: we are espressionals
Concept & Design
Branding & Content
Quality & Support
We tickle taste buds & inspire imagination
What we do
Coffee is an investment, not a cost. Quality coffee is a driver for your business in terms of traffic, revenue and customer loyalty. As Espressionals, we know that quality-based models are essential to the survival of modern-day hospitality venues. But we also understand the complexity of coffee and the many factors involved in bringing great coffee to the table. Where to start? Creating a solid coffee concept.
As the first and only collective of coffee conceptors, we feel it is our duty (and pleasure) to help our clients serve amazing coffee in inspiring outlets. That’s why we create unique hospitality & coffee concepts and powerful content. What’s more? We are long-term partners in serving consistent and high-quality coffee, always.
| Client: Harvest Coffee Brewers | Delivered: Social & Web Content | Espressionals: A brand new specialty coffee shop opened its doors in Rotterdam last year. After having worked in Melbourne for two years, former Dutch Barista Champion Zjevaun Janga...
| Client: De Zeeuwse Branding | Delivered: Social & Web Content | Espressionals: De Zeeuwse Branding is a Dutch coffee brand that showcases and highlights all the best that the coastal area of the Dutch province Zeeland has to offer. Due to their focus...
| Client: Friesland Campina | Delivered: Latte Art Tutorial | Espressionals: Every year Friesland Campina publishes their magazine 'Coffee. Milk. Magic.' An inspiring magazine full of coffee stories and photography. Espressional Joey worked on a Latte Art...
| Client: Jacobs Coffee | Delivered: Coffee Styling | Espressionals: These photographs for Jacobs Coffee were styled by Milou. She managed to create 'something magical' for a new product launch, by managing the full creative process. These pictures all...
| Client: Espressionals | Delivered: Social & Web Content | Espressionals: For the launch of Espressionals, Lois was responsible for both coffee and portrait photography. The content she created could be used on the website, on social media channels and...
| Client: Winter Lodge | Delivered: Interior & Product Photography | Espressionals: Loïs created photo content for Winter Lodge, a stylish restaurant by the sea. She shot both interior and products resulting in a highly atmospheric series of...
| Client: Fruit.nl | Delivered: Social media content | Espressionals: For the sustainable fruit company Fruit.nl, Lois created a series of playful content. Her photos were used on the social media channels of this fruit 'brand' that delivers fresh...
| Client: Bol.com | Delivered: Styling | Espressionals: When Bol.com added their beverage category to their well known online store, they needed some perfectly styled category and ambiance imagery. Who would be better for the job than Milou? She managed to...
| Client: Stewart & Sally | Delivered: Food concept | Espressionals: Loeki Stewart & Sally was founded by chef Rutger Slomp, who aimed to fill the gap between fastfood and casual dining by providing a fresh meal for any time of the day. With Stewart &...
Who we are
Espressionals: the creatives of the coffee industry
We provide you with the largest and most varied network of creatives and professionals involved in the coffee industry. In doing so, we bring extensive coffee knowhow in terms of product, service and experience.
We embrace the creative power of the collective by creating as a community, and yield potential by emphasizing the passions and skills of the individual. Together, we create reality-proof coffee concepts that suit your company and your customers’ needs.
Are you a coffee professional? We are always looking for passionate Makers, Creators & Lovers to complement our collective.
My name is Loeki and my fascination with coffee goes beyond enjoying this delightful beverage. It’s the endless complexity of coffee that has me obsessed. Combining my background in concept creation and my passion for and experience with coffee, I aim to create highly impactful coffee concepts and content together with my fellow industry professionals.
My name is Joey and I love to combine my passion for coffee with my creative skill set.
Over the past few years I have found a way to create professional content for other coffee professionals. I love to take photo’s, write and help you tell your story in the best way possible.
I’m Milou and I’m a food and drink stylist, making sure your food looks like you could just eat it from your screen! By discussing what it is you exactly want to show, we’ll create the perfect setup that responds to your target group. Together, we’ll create beautiful images for you to use on social media and offline purposes.
My name is Loïs and my biggest passions are photography and film. Since I’ve graduated from AMFI, where I studied Fashion & Branding, I could finally turn my passion into a freelance job. I create cool visual identities for all kinds of brands! What’s important for me is that the concept of your brand really comes through in the final result.
Hi I’m Lennart, a development professional turned entrepreneur. I’m originally Dutch, but grew up in 8 countries. I worked with coffee producers in countries like Tanzania and the Dominican Republic. Founding This Side Up, I created a social enterprise that helps roasters and growers create value together – making the coffee world a more equal, open place.
My name is Maarten van Keulen and I am specialized in the implementation of circular economy principles in coffee, tea and cacao value chains. I look at the farm level, the logistics level, the roaster level, the consumer level and all the little and big links in between them. I take out the “leakages” of value, both in the environmental and social realms. Let’s stop wasting materials, but let’s also stop wasting talents.
Hey, I’m Florian. To me, coffee is not rocket science. But there is a mighty amount of stuff to think of when doing specialty coffee ‘right’. Over the past decade I’ve been working on the best way to take coffee concepts to the next level. Coffee, and specialty coffee in particular, is a never-ending journey of new variables of extraction waiting to be explored, new trends in the way of brewing it and young and enthusiastic entrepreneurs stepping out of the crowd with fresh ideas on how to work with this product. It’s my goal to increase the quality of a served cup of coffee anywhere.
Hello, my name is Bonnie, from Gosling Coffee. It’s our mission to make the coffee chain more fair, sustainable and transparent. In doing so, we believe in a long-term collaboration with our supplier and customers. Buying the coffee beans directly from the farmers, we shorten the coffee chain. Our farmers produce their coffee berries sustainably and organically. Plus, they receive a fair wage! Taking our customers with us on trips to the coffee farmers, both sides of the coffee chain meet – so we all learn from each other.
Does coffee make your heart beat faster? And not just literally... Then we might be looking for you! Coffee is our passion and super power! Quality coffee is at the centre of our ecosystem, just like it is the beating heart of any daytime hospitality venue...
My name is Farrah and I’m a manager with more than a decade experience in the hospitality industry, ranging from counter-service espresso bars to full-service restaurants. Specialized in start-up management, building structure and training teams.